rhetoric

Beyond Mountain Top Experiences: MLK and the Rhetoric of Race

Posted on by Andre Johnson

*Adapted from The Most Dangerous Negro in America”: Rhetoric, Race and the Prophetic Pessimism of Martin Luther King Jr. by Andre E. Johnson and Anthony J. Stone Jr.

On April 4, 1968, on a balcony at the Lorraine Motel in Memphis, Tennessee in front of room 306, an assassin shot and killed the nation’s prophet of non-violence. The previous night, King delivered his infamous I’ve Been to the Mountain Top speech. In the speech, he called his audience to stand firm under the oppressive tactics of the Henry Loeb administration. He also called for them to turn up the pressure in their non-violence resistance. This meant massive economic boycotts.

We don’t have to argue with anybody. We don’t have to curse and go around acting bad with our words. We don’t need any bricks and bottles. We don’t need any Molotov cocktails. We just need to go around to these stores, and to these massive industries in our country, and say, “God sent us by here, to say to you that you’re not treating his children right. And we’ve come by here to ask you to make the first item on your agenda fair treatment, where God’s children are concerned. Now, if you are not prepared to do that, we do have an agenda that we must follow. And our agenda calls for withdrawing economic support from you.

But on the next day, King lay dead on the balcony of the Lorraine Motel. Earlier that day he had worked on his sermon for Sunday, April 7. Though he lay dead, his associates found in his pocket the sermon notes he would have preached that Sunday if he had lived. The sermon title: “Why America May Go to Hell.”

Preaching economic boycotts and reflecting on why America may go to hell, may surprise admirers of King. While King today is largely considered one of the greatest Americans to ever
live, during his lifetime—and especially near the end of his life—King was one of the
most hated men in America. In a 1966 Gallop Poll, almost two-thirds of Americans had
an unfavorable opinion of King and the FBI named King “the most dangerous Negro in
America.

One reason for King’s declining popularity was his rhetoric on race. When examining King’s rhetoric, especially during the last year of his life, one would note that several of his speeches highlighted King’s growing understanding of race and racism. During the last year of his life, King’s confidence in American institutions or the American people living up to the ideas and ideals set forth in its sacred documents began to wane.

For instance, in his The Other America speech delivered at Stanford University on April 14, 1967, King called on his audience to see that the movement was heading towards another stage. King grounded this newfound insight on an understanding of racism that had eluded him in the past. He proclaimed, “Now the other thing that we’ve gotta come to see now that many of us didn’t see too well during the last ten years — that is that racism is still alive in American society and much more widespread than we realized. And we must see racism for what it is… It is still deeply rooted in the North, and it’s still deeply rooted in the South.” He closed this part of the speech by lamenting that

What it is necessary to see is that there has never been a single solid monistic determined commitment on the part of the vast majority of white Americans on the whole question of Civil Rights and on the whole question of racial equality. This is something that truth impels all men of goodwill to admit.

King’s position on race and racism would become even more pronounced in his speech America’s Chief Moral Dilemma, delivered May 10, 1967, to the Hungry Club. He starts by stating that “racism is still alive all over America. Racial injustice is still the Negro’s burden and America’s shame. And we must face the hard fact that many Americans would like to have a nation which is a democracy for white Americans, but simultaneously a dictatorship for Black Americans. We must face the fact that we have much to do in the area of race relations.”

King continued to address race and racism in his August 31, 1967 speech, the Three Evils of Society. In the speech, King revisited his arguments of racism and the prevailing white backlash. He argued that the “white backlash of today is rooted in the same problem that has characterized America ever since the Black man landed in chains on the shores of this nation.” While not implying that “all white Americans are racist,” he did critique the dominant idea that “racism is just an occasional departure from the norm on the part of a few bigoted extremists.” For King, racism may well be the “corrosive evil that will bring down the curtain on Western civilization” and warned that if “America does not respond creatively to the challenge to banish racism, some future historian will have to say, that a great civilization died because it lacked the soul and commitment to make justice a reality for all men.”

Leading up to the end of his life, King argued that what held America from becoming great was its racism. He further maintained that the movement had to face a resistance grounded in the nation’s racist heritage. Led by conservatives all across the country, the white backlash led King to realize that even with the earlier victories, a majority of white people still were not on board. He began to understand at a deeper level that the principles of the country he lauded and lifted in the past were mythic constructions. Therefore, he called for a moral revolution—challenging the nation’s long-held beliefs of freedom, democracy, justice, capitalism, and fairness.

King determined that the nation was sick and wondered aloud if things could get better. In his last sermon, Remaining Awake Through a Great Revolution, delivered on March 31, 1968, at the National Cathedral in Washington, DC., King told the congregation that it is an “unhappy truth that racism is a way of life for the vast majority of white Americans, spoken and unspoken, acknowledged and denied, subtle and sometimes not so subtle—the disease of racism permeates and poisons a whole body politic.” For King, he realized that it was racism grounded in racist ideas and policies that hindered America from achieving its greatness.

While we do well to celebrate and commemorate the life and legacy of the Rev. Dr. Martin Luther King Jr., let us remember his challenge to us today. Let us remember that right before his death in Memphis, Martin Luther King Jr. attempted to dismantle racism; believing that America may just go to hell on
his way to becoming one of the most hated men in America.

Andre E. Johnson is the Scholar in Residence at the Benjamin L. Hooks Institute for Social Change and Associate Professor of Rhetoric and Media Studies at the University of Memphis.

 

 

 

No Future in this Country: Book Talk with Andre E. Johnson (Video)

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The Benjamin L. Hooks Institute for Social Change hosted the Inaugural Hooks Social Justice Series event where Hooks Scholar in Residence Andre E. Johnson gave a lecture on his book, No Future in This Country: The Prophetic Pessimism of Bishop Henry McNeal Turner. The event was moderated by UofM Communication and Film graduate student Tom Fuerst and took place February 24 at 1pm CST on the Hooks Institute’s Facebook Page and was free and open to the public.

About the book:

No Future in This Country: The Prophetic Pessimism of Bishop Henry McNeal Turner (University Press of Mississippi, 2020) draws on the copious amount of material from Bishop Henry McNeal Turner’s speeches, editorial, and open and private letters to tell the story of how Turner provided rhetorical leadership during a period in which America defaulted on many of the rights and privileges gained for African Americans during Reconstruction. Unlike many of his contemporaries during this period, Turner did not opt to proclaim an optimistic view of race relations. Instead, Johnson argues that Turner adopted a prophetic persona of a pessimistic prophet who not only spoke truth to power but, in so doing, also challenged and pushed African Americans to believe in themselves.

At this time in his life, Turner had no confidence in American institutions or that the American people would live up to the promises outlined in their sacred documents. While he argued that emigration was the only way for African Americans to retain their “personhood” status, he would also believe that African Americans would never emigrate to Africa. He argued that many African Americans were so oppressed and so stripped of agency because continued negative assessments of their personhood surrounded them that belief in emigration was not possible. Turner’s position limited his rhetorical options, but by adopting a pessimistic prophetic voice that bore witness to the atrocities African Americans faced, Turner found space for his oratory, which reflected itself within the lament tradition of prophecy.

 

Hooks Fellows Publish Essays in Listening Journal

Posted on by Andre Johnson

We are pleased to announce that the following Hooks Fellows have essays in the latest issue of the Listening: A Journal of Communication Ethics, Religion, and Culture. Hooks Scholar in Residence, Andre E. Johnson guest-edited the special issue on Listening to African American Call Narratives and also has an essay in the issue titled, “Taking the Inward Journey: Prophetic Rhetoric’s Listening Function.”

In the essay, I examine what he calls “prophetic rhetoric’s listening function.” I ask, “how does the prophet know what the prophet declares? How does the prophet know what to say, when to say it, and how to say it? How does the prophet know when a rebirthing moment is taking place? How does the prophet get this revelation and thereby become empowered to share this “new” vision with society? I, therefore, maintains that before the prophet speaks or offers a prophetic witness, the one adopting a prophetic persona must engage in prophetic listening by way of taking the inward journey.

In “Must Thee Take the Man Exclusively”: Jarena Lee and Claiming the Right to Preach,” Kimberly P. Johnson analyzes the feminist and womanist characteristics embedded in Jarena Lee’s autobiography and in her 1807 sermon in order to show how the two holistically work together to combat racism and sexism. More specifically, she examines Lee’s innate use of feminist and womanist discourse, which confronted the divisive structures of her religious denomination and the dominant power structures of social oppression, and the ways in which she broke down, resisted, and transcended religious patriarchy and social oppression.

In “A Wounded Healer: The HIV/AIDS Rhetoric of Rev. James L. Cherry,” Christopher A. House uses oral history methodology through an in-depth interview conducted with Rev.James Cherry, to examine the religiosity of the church leader in the vanguard of HIV/AIDS ministry within the Rochester, New York area. He does this by “exploring the rhetorical practices of Cherry, a national board member of the oldest and largest not-for-profit organization of its kind in the United States, the National Black Leadership Commission on AIDS (BLCA). In so doing, House examines the ways in which Cherry deployed efforts to fulfill BLCA’s mission of educating, organizing, and empowering “Black leadership, including clergy, elected officials, medical practitioners, business professionals, social policy experts, and the media to meet the challenge of fighting HIV/AIDS in their local communities.”

In “Listening for the Call: Did I Get It Right,” Annette Madlock Gatison reflects on the role of call in her academic career. She writes, “Our ability to hear and discern and to not be influenced by how others see our call and role, or other life challenges can be difficult and at times conflicting. Well-meaning folk will quietly or loudly share their opinions. Our own voice with societal rules that are at times contrary to what God is saying or that are designed to fit the way we think it ought to be can be disheartening and confusing. It is my experience that clarity only
comes when you step out on faith.”

You can read these essays and others in the special issue here.

The Call to Attend to Race in the Study of Religious Rhetoric

Posted on by Andre Johnson
Andre E Johnson

Below is part of a presentation I gave at the Southern States Communication Association on April 8, 2021. It was part of the “Role of Race in Religious Rhetoric and Communication” panel.

In her groundbreaking essay, Lisa Flores argues that “race is foundational to the work of rhetorical criticism and that any criticism void of this consideration is incomplete, partial, if not irresponsible.” About this, she writes

If rhetorical scholars are to attend to all matter of discourse, whether understood as questions of impact, influence, or circulation, or questions of argument and audience, or questions of affect and materiality, we cannot ignore race. Rhetorical meanings, as they circulate on and around bodies, are already raced. Bodies that speak and listen, that exhort and cajole, that desire and hate are already raced.

However, following the lead of other rhetoric scholars who have called our attention to attend more to race in our studies[1] and not to marginalize the scholarship that is already published, I invite scholars of rhetoric and religion to start examining how race functions in our religious discourses. I do this because if as Matthew Houdek notes, “the whiteness of rhetorical studies is outrageous” and the “time has come to confront it,” it is also time to confront the fact that research in rhetoric and religion and indeed, religious communication itself is catastrophically white.

I would like for scholars, especially of rhetoric and religion, to grapple with how one uses rhetoric and how rhetorical approaches to religion can contribute to a deeper and more meaningful understanding of both religion and race. I call on us to understand how one uses rhetoric as a method or how rhetorical approaches to religion can contribute to a deeper and more meaningful understanding of both religion and race.

One way I argue to do this is to examine the African American prophetic tradition. In so doing, scholars will begin not only to unpack how those rhetors spoke against a tradition and system that still devalues them and their contributions but also to have a better and more holistic understanding of how rhetoric and religion function. This is not to negate the good work done by scholars who study rhetoric and religion. Scholars of rhetoric and religion have done a lot to lessen the resistance in our field toward religion. However, an understanding of how race functions at the intersection of rhetoric and religion would be helpful in two primary ways.

First, a study of race at the intersection of rhetoric and religion can expose some differences in how rhetoric is presented and performed. In my study of prophetic rhetoric, I attempt to demonstrate how scholars, in perpetuating the canon of prophetic rhetoric studies, sometimes missed a separate tradition of prophetic rhetoric. It is how scholars can publish books without one figure of color or how someone can publish a survey of the field and leave out the most recent and relevant works of Black scholars that have explicitly published about prophetic rhetoric. It is also how even when scholars examine speeches by Black figure they would deem as prophetic, they still would use the European understanding of the jeremiad instead of seeing how race would lead the speaker to adopt a different type of appeal.

Second, a study of race at the intersection of rhetoric and religion will address Flores’ call for all of us to take race more seriously in our rhetorical analyses. In the field of communication, several scholars have taken on that call and challenge. However, many of them do not study religion. I argue that we who study rhetoric and religion can make a significant impact in our fields of study. We bring to the table an understanding of religion and its importance.

For instance, a study of Barack Obama’s rhetoric is not complete without attending to his religious rhetoric and the counter-religious rhetoric against him. As others have demonstrated, Obama used religious rhetoric more than any of the modern-day presidents, yet many who examine his rhetoric and discourse do not see him as a religious orator. Imagine if we would embrace the fact that much of Obama’s rhetorical theology comes from an understanding of Black Liberation Theology—a theology deeply rooted in an understanding of freedom, justice, equality, and race. That would also mean that we would have to reexamine our notions of what gets to be called religion as well.

Finally, A study of race at the intersection of rhetoric and religion will force us to move away from white evangelical definitions of faith and adopt other ways to see and experience faith and religion—and I, for one, would welcome that.

[1] Matthew Houdek, “Racial Sedimentation and the Common Sense of Racialized Violence: The Case of Black Church Burnings.” Quarterly Journal of Speech, Vol. 104, No. 3, 279–306 (2018); Michelle Kelsey Kearl, “The Stolen Property of Whiteness: A Case Study in Critical Intersectional Rhetorics of Race and Disability.” Rhetoric Review, 37:3, 300-313, (2018); Mollie K. Murphy and Tina M. Harris, “White Innocence and Black Subservience: The Rhetoric of White Heroism in The Help.” Howard Journal of Communications, Vol. 29, No 1, 49-62, (2018); Rishi Chebrolu. The Racial Lens of Dylann Roof: Racial Anxiety and White Nationalist Rhetoric on New Media. Review of Communication. Vol. 20, No. 1, 47–68, (2020)

Andre E. Johnson is the Scholar in Residence at the Benjamin L. Hooks Institute for Social Change and Associate Professor of Communication at the University of Memphis.