Voting for The President on Facebook in 2016

Politics in pop culture can be fun..like when the Gregory Brothers remixed the debate.  I’ve seen videos that have made politicians look super cool.  I thought that Barack Obama would make a cool president based on this video —> BarackRoll

The only reason he won this year is because he sang “Call Me Maybe” —> Obama and iCarly

I sometimes wonder about the future of politics. Will there come a day when all voting is done online?

Indie Games / Niche Markets

Indie game developers are great because they fill gamers with nostalgia.  I’m not a big gamer and I haven’t really played video games in years….. but Fez and Super Meat Boy seem like games that I wouldn’t mind playing.  Mainly because they remind me of the games that I played when I was little.  Indie game developers can tap into markets that mainstream game developers can’t really reach. Nowadays it seem like games are more focused on graphics and realism.  Personally, if I’m playing a video game….I really don’t care about the graphics. I actually kind of prefer them to look pretty crappy.  I definitely see myself as a part of the niche audience that some indie game developers are trying to appeal 2…..I would take the graphics and gameplay of Pac-Man and Pong over any mainstream video game created today.

OFWGKTA – Free Music

Tyler the Creator and Odd Future built their brand by giving music away for free.  They used the Internet to create a cult following. They built relationships with their fans through Twitter and Tumblr.  They also posted homemade music videos on YouTube.  Their website provided fans with free music but they had to pay for merchandise. Odd Future made money by selling t-shirts, caps and other accessories.  They used free music as a promotional tool for their concerts and other items. Grassroots support is helping them move from the tail to the head.  Last year, they signed a deal with Sony that’s gave them 100% creative and managerial control as well as ownership of past, present and future master versions of their work. Giving away music has been a profitable strategy for Tyler the Creator and Odd Future.


What is this class about?

While traditional media outlets continue to be the main source for news and entertainment content, the internet has become a secondary, decentralized network for the distribution of a wide variety of content. Key to this explosion in creative output is that the internet allows producers to supplement and bypass (though not necessarily replace) traditional media gatekeepers. Bloggers, podcasters, filmmakers, musicians and a host of other creative artists can get their work directly to the hands of their audiences. Low cost technology means that many more people can create work that can rival the quality of traditional media. This contributes to what Wired magazine editor Chris Anderson has described as “the long tail” theory: selling less (in quantity) of more, diverse, products.

This course will examine the long tail phenomenon and other theories behind media 2.0 and look at cases of actual media 2.0 artists. We will talk directly to people who are producing and distributing their work on the Internet and other alternative channels and explore how these new distribution forms challenge assumptions about how mass media should/does work.