What is niche? Indie game designers feel really personal about the game they put out as opposed to the major label games. Halo is a huge game that is apart of a major label in gaming, whereas Super Meat Boy was created by two guys. Halo has all the commercials and advertisements unlike Super Meat Boy. Super Meat Boy did well enough where the two creators ended up selling over 1 million copies and getting a great pay day, but chances of this happening to indie game designers doesn’t happen very often. It is possible for niche artists to excel at what they do, but the big brands still do better, because of the financial backing and history they have; for now. Today we talked about Fragmentation and Common vs. Specific, for example sports is common, but LaCrosse a specific category of sports that fit in the niche category, due to its lack of popularity in the United States. This can go hand in hand with the gaming world. Halo, Call of Duty, Madden, etc are all common games, and Braid, Super Meat Boy, and Fez fit into the specific side of things. In The Long Tail you have the Hits, and niches, and only a small percentage of the niches actually evolve to being in the Hits portion of The Long Tail.