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Chapter 4 from A Networked Self dealt with the idea of “free” online labor. This chapter discussed how corporations can benefit from the free work we do online, and whether or not this is a form of exploitation. For instance, it is possible for corporations to benefit from the online social networks that employees have built up. The individuals that make up these networks may be viewed as potential customers or even as potential hires. But what if companies started demanding access to one’s social network as a job requirement? What if the size and value of an individual’s network played a role in whether or not he obtained employment at a particular firm? These are all interesting questions that the chapter asked. The chapter also went on to point out, from the viewpoint of the authors, two important aspects of exploitation. These are coercion and control. That is, are individuals forced into doing this free work, and do they lose control of what they produce?
The Banks and Humphreys (2008) article asked the question of whether or not individuals are being tricked into doing free work for a global media industry. However, the article made reference to the fact that this free work we often provide is often enjoyable. This reminded me of Tom Sawyer attempting to trick kids into painting a fence for him by pretending that the work was fun. Who knew that it could actually be fun? This article made some very good distinctions between individuals who co-produced for economic gain, and those who just co-produced for social benefits. It was somewhat interesting when the paper discussed how placing a dollar value on co-production can sometimes take the fun out of doing the work.
The article was also good to point out some of the risks involved for companies who attempt to use user generated work. For instance, work that is outsourced to individuals may not coincide well with corporate schedules. If the work gets too demanding, these individuals may simply leave the project. After all, it may just be a hobby for them.
References:
Banks, J., & Humphreys, S. (2008). The labour of user co-creators: Emergent social network markets? Convergence: The International Journal of Research into New Media Technologies, 14, 401-418.
Mandiberg, M. (Ed.) (2012). The Social Media Reader. New York: NYU Press.
Papacharissi, Z. (Ed.). (2010). A Networked Self: Identity, Community, and Culture on Social Network Sites. New York: Routledge.
California recently enacted a law that forbids employers and universities from asking employees and applicants for their social media passwords. The ban failed at the federal level, but I wonder if other states will start enacting similar laws.
http://techcrunch.com/2012/09/27/employers-banned-from-asking-for-social-media-passwords-in-california/
Also, it’s interesting to consider how one’s social network could affect one’s job opportunities. You have to wonder how people would start adding connections (or deleting them, if they are connected to some questionable individuals) if this trend started to gain momentum.
I think I had heard about a similar ban in Maryland, maybe? While I am not always a huge fan of the Marxist viewpoint, I do think it is important to consider at least the possibility that there could be exploitation going on, especially when companies like Facebook are involved.
I think it depends on the context of the job as well. For example, if I sit in a cubicle and do data entry what does it matter what my social media footprint looks like? However, if I work in your communications department and am a regular face/voice of the organization for local or national news, then I think my persona on social media does concern my employer.
I guess it would not matter as much if you were hidden away in a cubicle, but your network could still be utilized to further the goals of the organization. For example, your network could provide sales leads to the firm.
Exactly, and I think this is one of the issues Andrejevic wants us to consider. If I am your employer, do I have the right to mine your friends list for sales leads? Should I be spamming all your friends telling them to enroll in the grad programs in Communication at the Uof M??…..hmmmmmmm……um….can I be your FB friend?
It’s interesting how as our access to interactive/participatory platforms increases, our identities and accountability spreads outward and we open ourselves up to new kinds of surveillance and critique. With the masks we already wear on a daily social basis, I think it’s a sensible business practice for employers to investigate the online personas of potential employees. As Meagan said, it is more logical to investigate this kind of information if someone’s job is related to communication, but nevertheless, information (or should I call it “intel”) is leverage no matter how you look at it. As we are urged to leak valuable information about ourselves on a regular basis within the confines of a seemingly community-based forum, I think the essential words of wisdom are: on guard! The light saber duel is never over.
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