Over the years, the use of the web has gone from strictly research purposes, it has now expanded to serve purposes as entrertainment and networking. In the Correa and Jeong piece, we were given insight on different races, and their reasonings for using the web.  While White students surveyed slightly mentioned keeping in touch with family, minority groups stated that they heavily used the web for these purposes. In contrast, White students surveyed were more likely to use the web as a means of displaying their work and ideas, or self-promotion, as it was described in the reading. Also, minority groups appeared more likely to use the web to connect with niche communities, or ommunities in which there are shares interests.

Banks and Humphries go into discussion about co-creation, which is something that we touched on earlier this semester. Co-created material on the web is a good way to generate additional fan and user participation, by allowing them the opportunity to participate in the production of the material. Such an example was given with Auran Games, a game development company in Australia. The company allowed people from the community to give feedback and input into the Trainz game. Over 200,000 participants joined this online community. As an extra motivating factor, the company promised fans early access to the game. These factors combined allowed for cheap, unpaid labor,  and a way for more ideas and innovative concepts to be included into the project by the consumers who partake in it.