I thought this was really interesting and very appropriate for a discussion of advertising in new media. The Stanford Persuasive Technology Lab page has a lot of good stuff and worth spending time looking around.
Captology is the study of computers as persuasive technologies. This includes the design, research, and analysis of interactive computing products (computers, mobile phones, websites, wireless technologies, mobile applications, video games, etc.) created for the purpose of changing people’s attitudes or behaviors.
There are several videos on the site. One video specifically addresses advertising on Facebook.
Interesting…having watched the video, I am pretty clearly an unmotivated Facebook user. The only pages that I subscribe to are for academic/non-profit organizations (such as the Berkman Center for Internet & Society, or Creative Commons, etc.)
I tend to view Communication scholars various communication practices much like I view the activities of other political consultants and activists: They are an odd subset of the population from which no generalizations can be drawn, but you are in good company.
Oh yes, I am proud of my statistical outlier status!
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