It has never been easier to create and sell your own art or product than it is today.  Due to the unlimited shelf space that has been brought about by the internet, anyone can create and sell with relative ease.  As apposed to the past when everything had to be sold and bought in a physical store the logistics behind getting the product to its physical shelf created problems for the everyday producer and consumer. Selling the 98% has become a reality.  The internet has created an explosion of outlets, so your product can be sold or viewed a variety of ways for a cheaper price.  This reduction in cost has given more people the opportunity to express themselves to the masses and create and sell their ideas.  This is also an advantage for the consumer because now “everything else” and the niche products are now readily available in a convient way. The long tail seems to be a positive step from not just a business marketing standpoint, but also from an everyday creativity standpoint.