Davidson’s (2012) article on the language of memes provided insight into the rise of these internet entities and why they are so prevalent. In particular, three of their characteristics stood out as the responsible parties to the memes popularity: speed of transmission, ease of replication (and therefore variation), and lack of attribution. With access to the internet, a file can go viral in literally minutes. Take for example, one of the more popular memes from this week, an unflattering photo of Beyonce from her Superbowl half time show. Her publicist requested that a website remove the unsightly photo of the pop queen, and at such an outrageous request, the photo made internet rounds faster than some of the week’s top news stories. The speed of transmission allowed this photo to be something that people shared instantaneously. With software providing the ability to alter digital images, ease of replication and variation allowed the joke to continue while evolving into various forms of jokes that anyone could enjoy. Like Futurama? There’s a Zoidberg Beyonce. Like The Walking Dead? There’s zombie Beyonce. If you’re just a meme fan in general, then let’s call this little fiasco Bad Luck Briyonce. Lack of attribution frees us from the otherwise stiff and stifling property rights laws. Since no one is taking credit for the memes, they can be shared and manipulated as many times as the public continues to tolerate the joke. For your viewing pleasure, and clarification in case you’ve been living under a rock this week: http://baconwrappedmedia.com/funny-beyonce-super-bowl-meme-37-pics/. I hope its obvious why I chose this as my paper topic.
Baron (2008) examined away messages in instant messaging services and the alternative uses that individual users found for them. While some users did alter the default away message to explain why there were away from their computers (even if lying about their whereabouts), many used the away message as a form of self expression. Everything from humor to soapboxing were observed in users away messages, much like the modern Facebook status update often used in strikingly similar ways, in my opinion. Most memorable from this reading was the strong opinion of some users about the away messages of others. The utter disgust displayed for a lack of a clever message was a telling sign in why this facet of online communication was worth studying. Such strong opinions about the away messages of others confirmed that users deeply cared about the identity they displayed in their own messages, but most significantly, that they cared about the identity displayed by other users. I guess I was blissfully clueless that those Pink Floyd lyrics posted as my away message as a 15 year old fell short in the eyes of other instant message users.
Naaman, Boase, and Lai’s (2010) look at microblogging, Twitter specifically, and make a study of two kids of users, the informers and the “meformers”. Informers generally post to make others aware of an event or subject, and while the subjects of their posts are centered on their interests, they are not self-subject posts. For this reason, their posts then to be more conversational. The “meformers” on the other hand are self-centered posters, but interestingly, they also use these platforms as a way to maintain a large network that would otherwise be too time costly without such networked platforms as Twitter.
Humor plays a significant role in self presentation for users on the internet. Humorous posts tend to be looked on more favorably than those posts that act as a cry for attention and users seem to use humor as a way to make themselves appear interesting and attractive. Although due to lack of attribution of internet memes, the humor of the individual’s variation on the joke can be cathartic. For those of you familiar, I often note this in Bad Luck Brian posts, with users sharing something unfortunate happening to them through the character. The style and language used online also convey some form of self presentation for a user. For example, if I post a Facebook status that says, “YOLO, LOL!” then I it could either be a display of how in the know I am when it comes to these text talk lingos, or I could be making fun of those who use them by over exaggeration. Both would convey something about myself, and in this case, it would be the later.